U.S. Army: What’s Your Warrior?
After a decade of pretty much only comedy, I signed up for the United States Army. No, not literally, I’m way too out of shape for that.
An Immersive World
I’m one of those kids who grew up online, playing games, reading comics. I loved immersive worlds like Marvel, Lord of the Rings. Worlds where characters have drive, and purpose. That’s what, at it’s best, the Army is. Equally immersive, with hundreds of thousands of roles beyond the 3% that ever see combat.
Fighting On All Fronts
Our ambition was to elevate every Military Occupational Specialty (MOS) in the US Army to that of a warrior. So that not only were infantry or special forces seen as elite, but the million other mess cooks, cable techs, nurses, and researchers, too.
Sonic Warfare
We convinced a largely dad-rock loving army leadership to trade tired snare drums for trap music. How? By recognizing 4 Star Generals love Chicago, and young people love… well, stuff that only kind of sounds like Chicago. They had this to say about the track:
More than anything, I’m proud of how it went over with the men and women in the army. My cousin stationed overseas had this to say about the campaign’s reception by the rank and file:
