Burger King, You Rule.
Over the past decade Burger King lost tens of millions of customers thanks to work everyone in the advertising industry remembered, but nobody else did. Now one thing’s for certain: remembering Burger King isn’t the problem—getting it out of your head is.
Intrusively memorable.
You cannot succeed in QSR / Fast Food without an effective table top campaign. But testing results only tell half the story when it comes to efficacy. Every day of the NFL season this campaign competes with Super Bowl commercials in terms of social dialog. Why? Because the real creativity of the work is designing something people can do more with than we ever can as advertisers.
“This is the most pristine campaign I’ve ever heard”
Trolling is the sincerest form of flattery.
With our creative dominating the category, competitors quickly took note. By the end of our first sales quarter multiple other brands in the category were parodying, ribbing, and downright copying our musical approach.
“More infectious than some variants of Coronavirus.”