2019 Bubly Super Bowl Campaign: Bubly vs. Bublé
To help launch Lacroix challenger Bubly, we leveraged Michael Bublé. Not for his beautiful voice, but for his goofy last name.

Case FIlm

The debate over Bubly vs. Bublé raged as people took to stores and the internet to “Bublé” anything they could find.

Campaign Teaser

And if by some miracle you’re still reading, now you (along with every stay at home parent in America) know Ellen even brought Bublé onto her show for an undercover segment that took him in store to pitch Bubly to unsuspecting shoppers.

Ellen Segment