Whopper By You
I already eat french fries with BBQ sauce so I was personally offended when McDonalds told me that my order was actually a Travis Scott meal. Anyways, at Burger King we decided instead of making a celebrity menu we’d let fans be in charge because You Rule.

AI Generated Whoppers
At launch, Million Dollar Whopper was the largest scale application of artificial intelligence to advertising creativity to date. Rather than generating homogenous assets for consumers to be marketed to, we used it to produce a tool that empowers creativity in consumers.