There’s a New King, and It’s You.
Over the past decade at Burger King marketing, operations, everything, just… fell off. Critically: sales did too. A third of BK customers had disappeared, creating a crisis you can’t advertise yourself out of. So we rebuilt the relationship with guests methodically: first by listening, when we convinced the president of BK,to give out his cell phone to everyone in America for feedback. Then by acting, really acting, like on every single thing we heard. New products, bringing back old ones, reinventing our packaging, reinvesting in restaurants and team members, and ultimately, firing the king, all so we could crown you.