During an unprecedented supply shortage we answered with a business plan for a bootleg version of Wingstop that used thighs, a better value on the operations side, in place of wings. Then, sold them out of the back of Wingstop locations nationally VIA Door Dash.
With a simple creative direction that blasted thighs over wings wherever, and whenever possible, we rebranded the entire experience in a matter of days. Reinventing the entire customer experience from marketing, to packaging, and most importantly: product.
With coverage on nearly every major news network, late night show, and news site Thighstop drove over 4 billion impressions within 5 days of launch, and still counting.
Katt Williams even did a whole bit on our answer to the chicken wing shortage for his new Netflix Special.
