Metro’s Nada Yada Island
Working with Nathan Fielder, Jason Woliner and Ana Fabrega we created an ad campaign that if it had been a Netflix reality show, would be in their top ten, with over 11 million hours watched. Nada Yada Island, was an ad campaign hidden in a multi-season reality show about multi-lingual stars from Love is Blind, Love Island, and Casa De Los Famosos finding their forever carrier. Who would guess a show about a mobile carrier that’s here for the right reasons would have resonated so much?

Long Form (7:00)

Episode One

Episode Three

Episode Two

Episode Four

Episode Five

We built the entire series for social, and true to the reality TV genre, we launched it like a real show, revealing our cast on their own social accounts. It worked so well we were able to coordinate a meet and greets in Los Angeles for our SL talent to drive up rumors for a new series, gathering hundreds fans on Venice Pier with hours notice.