The Madden Giferator
To celebrate Madden Season we launched the Giferator, a digital hub where fans could quickly and easily hurt the feelings of their friends and rivals in real time with NFL football games. View the Giferator

How it Works
Fans could select players, celebrations, and backgrounds before entering their smack talk into every gif. Then it would be generated as a dynamic piece of content they could share with friends, followers, and enemies.

And though we wrote thousands of lines, fans still made tens of thousands better than we could ever dream of. In fact, for every successful conversion, that person brought in another three by sharing their gifs. Oh, plus there's this...