Ethnotek Branding and CRM
When you're an upstart company, you need to develop brand equity fast. Ethnotek had a humanitarian story to tell, but we helped them bring it to life at every stage of the consumer journey, starting with a sales catalog that doubled as a travel journal.
We included brand stories throughout the catalog, capturing the villages and traditional techniques used to make their threads as well as the founding story of the company. The catalog helped define the brand for years. Check out the full launch issue below.